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Intercultural Management

Intercultural Management

  • Université de Montpellier

Delivery institution

  • Université de Montpellier
Béziers IT
Business & Marketing (Techniques de Commercialisation)

Instructor(s):

Krista Duniach, Associate Professor

Start date

11 January 2027

End date

12 February 2027

Study field

  • Business, administration and law

CHARM priority field

  • culture and language, Entrepreneurship, European values, Innovation and Business, Transversal Skills

Study level

  • BA/BSc

Study load, ECTS

5
How to apply?

Short description

Contribution to the development of the targeted skill(s) :

  • Know and understand international markets by understanding the habits and customs of the populations concerned
  • Facilitate communication, management and interaction between companies expanding internationally and employees and players from
    different cultures

Full description

Target skill :

  • Formulate an international business strategy

 

Description :

Contribution to the development of the targeted skill(s) :

  • Know and understand international markets by understanding the habits and customs of the populations concerned
  • Facilitate communication, management and interaction between companies expanding internationally and employees and players from different cultures

 

Contents:

  • Theories of intercultural management – Corporate culture and interculturalitý
  • Identifying the risks of intercultural conflict within teams – Analyzing conflict situations and proposing solutions
  • Adapting management to intercultural situations

Key words :
Intercultural management – conflict management – cultural dimensions – international

Learning outcomes

At the end of the course, the learning will be able to :

  • Collect information from the international environment (identify relevant data sources, identify data collection tools, ensure data reliability)
  • Select opportune export and import markets using pertinent indicators
  • Integrate cultural dimensions in international decision making
  • Utilize cultural models and theories to better understand internal and external business partners

Continuous assessment during the study period (assingement, oral exam, written exam).

Course requirements

Introduction to Marketing
Introduction to International Business

Places available

5

Course literature (compulsory or recommended):

Recommended course reading to go beyond course discussions could include :
– Ghauri (2015), International Marketing, McGraw Hill.
– Hofstede, Hofstede and Minkov (2010), Cultures and Organization: Software of the Mind, McGraw Hill.
– Keegan (2014), Global Marketing Management, Pearson.
– Rugman and Collinson (2013), International Business, Pearson.
– Usunier and Lee (2016), Marketing across Cultures, Prentice Hall.
– Selected readings from the Journal of International Business Studies

Planned educational activities and teaching methods:

The course is structured in 5 half-days, alternating lectures, case studies and group projects. Students will be invited to use an intercultural platform to engage in-problem solving in different cultural contexts.

Course code

R4.BI.11 Intercultural Management

Language

  • English

Assessment method

  • assignment, oral exam, written exam

Final certification

Transcript of records

Assessment date

12 February 2027

Modality

  • Hybrid

Learning management System in use

Zoom and Moodle

Contact hours per week for the student:

3 hours per week

Specific regular weekly teaching day/time

The time schedule will be announced soon

Time zone

  • CET (Spain, France, Germany, Hungary, Netherlands, Norway)
How to apply?