The course “Intercultural aspects of argumentation, persuasion, manipulation, perception, and interpretation in European media discourses” offers an innovative approach to examining the complexities of media discourse in a multilingual and multicultural European context. This German-language course, structured around CHARM-EU’s principles of challenge-driven, accessible, research-based, and mobile education, focuses on developing critical media literacy skills. Students practice critical thinking, problem-solving, communication, teamwork, and digital literacy.
Students will engage with recent and contemporary German media discourses to discern methods of argumentation, persuasion, and manipulation, and their impact on public perception and interpretation. Additionally, participants will compare these German media discourses with the discourses prevalent in their own countries or in their mother languages, fostering a comprehensive understanding of cultural nuances in media communication. The course also emphasizes practical training in argumentative and persuasive text production, equipping students with the skills to create impactful and contextually relevant media content.
https://germanisztika.elte.hu/content/charm-eu-hybrid-course-at-the-institute-of-germanic-studies-of-the-elte.t.43090
1. At the end of the course, the learner will be able to identify key methods of argumentation, persuasion, and manipulation in media texts across different cultural contexts.
2. Furthermore, the learner will be able to compare and contrast German media discourses with those in their own countries or in their mother languages, highlighting cultural similarities and differences.
3. Additionally, at the end of the course, the learner will be able to produce well-structured argumentative and persuasive texts that effectively communicate their stance while considering the target audience’s cultural and linguistic backgrounds.
4. Moreover, at the end of the course, the learner will be able to critically reflect on their own media consumption and production practices, advocating for ethical standards in media discourse.
Students are expected to actively participate in class, engaging in group work and collaborative activities. In addition to the in-class sessions, students will maintain regular communication with each other outside of the seminar, working together on developing the seminar topics. By the end of the semester, students will submit a portfolio-based seminar paper, which should summarize their own research findings. The paper must also include a detailed reflection on the seminar’s topic, the applied working methods, and the outcomes of the group collaboration.
Eva Grendel (Ed.): Diskurse – digital. Berlin/Boston: De Gruyter 2022.
Stefan Habscheid: Text und Diskurs. Paderborn: Fink 2009.
Michael Meyen, Maria Löblich, Senta Pfaff-Rüdiger, Claudia Riesmeyer: Qualitative Forschung in der Kommunikationswissenschaft. Eine praxisorientierte Einführung. 2., aktualisierte und erweiterte Auflage. Wiesbaden: VS Verlag für Sozialwissenschaften 2019.
Lydia Rammerstorfer, Haimo Stiemer (Eds.): Journalforschung. Methoden und Perspektiven im Kontext der Digitalisierung. Berlin/Boston: De Gruyter 2025.
Oliver Scheiding, Sabina Fazli (Eds.): Handbuch Zeitschriftenforschung. Bielefeld: transcript 2023.
Thomas Wiedemann, Christine Lohmeier (Eds.): Diskursanalyse für die Kommunikationswissenschaft. Theorie, Vorgehen, Erweiterungen. Wiesbaden: Springer 2019.
seminars and group work
Transcript of records