Created by CHARM-Eight – WorkPackage 15 – July 2026

This practical guide is designed to help entrepreneurs—including students, PhD candidates, and researchers across CHARM-EU Alliance universities—master the key elements of delivering a clear, complete, and impactful pitch. Combining core storytelling principles with essential communication techniques, the document outlines a step-by-step pitch structure—from creating a compelling hook and defining the problem to presenting a solution and making a targeted call to action. It also provides actionable advice on body language, vocal eloquence, science popularization, and practice strategies to help presenters captivate their audience and confidently showcase their projects.