This subject aims to provide students a fundamental knowledge of the characteristics technical development and innovation processes. Students will learn about the principles innovation theory and practice, after completing this unit students will understand the importance of innovation, describe the nature of innovation and its evolution as a major force in business competitive strategy, explain and describe the key aspects of the innovation process, understand the relationship between marketing and innovation.
Topics
1. week Introducing Management
2. week The History of Management
3. week Innovation management: an introduction
4. week Innovation models
5. week Product Innovation, Management of research and development
6. week National systems of innovation
7. week Managing intellectual property
8. week Process and lean innovation
9. week TQM in process innovation
10. week Organisational innovation
11. week Creative Thinking
12. week Managing organisational knowledge and Big data
13. week Marketing Innovation
At the end of the course, the learner will be able to analyze and interpret fundamental management and innovation concepts, apply innovation models and methods to real-world problems, evaluate product, process, and organizational innovation practices, manage intellectual property and knowledge assets, and develop creative and market-oriented solutions to enhance organizational performance.
Total 100 points:
Weekly Homework (Weeks 1–13) 4×13 = 52 points
Final Test (End of Semester) 48 points / or
ELTE–CHARM-EU Student Projectwork (Team-Based) 48 points (instead of test)
COMPULSORY: Lesson ppt and videos
Paul Trott – Innovation Management and New Product Development-Pearson (2017)
The course is delivered in a fully asynchronous format, allowing learners to progress at their own pace. The learning materials include ppts, study case, examble and carefully designed Moodle quizzes to support understanding and continuous self-assessment.
Weekly Homework (Weeks 1–13)
Students complete one short homework per week related to the topic of the given week (e.g., short case analysis, concept application, reflection, mini-quiz, tool-based task).
Submission via Moodle by the weekly deadline.
Final Test (End of Semester)
Students complete a final test that covers the full course, emphasizing understanding and application.
Explain key concepts and models.
Solve short case-based tasks and choose appropriate tools.
Submission via Moodle by the weekly deadline.
ELTE–CHARM-EU Student Projectwork (Team-Based)
Students participate in a project (ELTE–CHARM-EU context) applying innovation management methods to a real or realistic challenge.
Problem definition + stakeholder context
Method use (e.g., innovation models, lean/process tools, IP, knowledge, marketing)
Evidence-based proposal and implementation outline
e.g. https://youtube.com/playlist?list=PLyxGcRjx3fymFkauzyjat-kJ2793QM9Xp&si=35nigzxGdvo72VGC
Transcript of records