Neuromarketing & Human Behavior in Digital Business

Neuromarketing & Human Behavior in Digital Business

Delivery institution and unit

Usability & Interaction Lab (UnI Lab)

Internship description

The Usability and Interaction Lab (UnI Lab) at Hochschule Ruhr West offers research-oriented internships situated at the intersection of neuromarketing and behavioral research within questions of responsible digitalization, sustainable consumption, and trustworthy communication. The team investigates how consumers and users attend to, interpret, and act upon digital stimuli, with a particular focus on sustainability communication, labeling, and transparency in AI-generated or AI-mediated contexts.

Ongoing and prior projects include eye-tracking studies on Nutri-Score labels, origin-of-produce labeling on food packaging, and disclosure practices for AI-generated images and content on social media.

What You Will Do
Want to know more about the UnI Lab? Click here.

Study field of the internship

Disciplines

pre-requisite

Required study level

Other pre-requisite

Academic background: Business, Psychology, Communication/Media Studies, Marketing, or related fields

Language skills:
– English: B2–C1 level (working proficiency required)
– German: basic level preferred, not mandatory

Research skills:
– Solid foundational knowledge of market and behavioral research methods
– Basic experience with statistical analysis software (e.g., SPSS or comparable tools)
– Technical and design skills:
– Very good Microsoft Office skills (especially PowerPoint, Excel, Word)
– Experience with Canva or similar tools; strong visual sense for clear and effective design

Working style and personal competencies:
– High degree of independence and self-organization
– Structured, reliable, and punctual working habits
– Ability to manage tasks and timelines autonomously
– Openness to interdisciplinary collaboration and research-oriented work

Time period of the internship

Duration: minimum 10 weeks (full-time); part-time options possible

Application deadline

Always open

Is the internship paid?

No.

Is there accomodation support?

No.

Other relevant informations

– Format: on-site, remote, or hybrid (hybrid preferred)
– Integration: flexible alignment with study requirements
– Type: mandatory research internship; timing arranged individually

Contact & Application
Please send your application or inquiries to: unilab@hs-ruhrwest.de

Interested?
In order to apply please contact the internship's responsible :

Julia Thalmann