Contribution to the development of the targeted skill(s) :
• Know and understand international markets by understanding the habits and customs of the populations concerned
• Facilitate communication, management and interaction between companies expanding internationally and employees and players from different cultures
Target skill :
– Formulate an international business strategy
Description :
Contribution to the development of the targeted skill(s) :
– Know and understand international markets by understanding the habits and customs of the populations concerned
– Facilitate communication, management and interaction between companies expanding internationally and employees and players from different cultures
Contents:
– Theories of intercultural management – Corporate culture and interculturalitĂ˝
– Identifying the risks of intercultural conflict within teams – Analyzing conflict situations and proposing solutions
– Adapting management to intercultural situations
Key words :
Intercultural management – conflict management – cultural dimensions – international
At the end of the course, the learning will be able to :
– Collect information from the international environment (identify relevant data sources, identify data collection tools, ensure data reliability)
– Select opportune export and import markets using pertinent indicators
– Integrate cultural dimensions in international decision making
– Utilize cultural models and theories to better understand internal and external business partners
Introduction to Marketing
Introduction to International Business
Recommended course reading to go beyond course discussions could include :
– Ghauri (2015), International Marketing, McGraw Hill.
– Hofstede, Hofstede and Minkov (2010), Cultures and Organization: Software of the Mind, McGraw Hill.
– Keegan (2014), Global Marketing Management, Pearson.
– Rugman and Collinson (2013), International Business, Pearson.
– Usunier and Lee (2016), Marketing across Cultures, Prentice Hall.
– Selected readings from the Journal of International Business Studies
The course is structured in 5 half-days, alternating lectures, case studies and group projects. Students will be invited to use an intercultural platform to engage in problem-solving in different cultural contexts.
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