This course is about Business model and is a “learning by doing” course. The topic discussed are : What is business model and the business model canvas? How to use business model canvas? What complementary concepts or models to use with the business model canvas? Why so useful to know and use business model canvas? What are the new emerging business model in the digital world?
At the end of the course, the learner will be able to use a business model canvas to represent in one page figure how a company create and capture value + take decision (or make recommendation) on what to keep, change or add to the current business model of a company + emerging digital platform business model
None
Book “Business Model Canvas”, Alexander Osterwalder and Yves Pigneur, 2010
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