Personal and Academic Details Email address anssi.oorni@abo.fi University & department Åbo AkademiFaculty of Social Sciences, Business and Economics, and LawInformation Systems Position Full Professor Research Profile Descriptor R4: Leading researcher Institutional webpage https://www.abo.fi/en/study-subject/information-systems/#research Research Expertise & Interests Research Keywords diffusion of innovations technology adoption eye tracking sentiment analysis UN SDGs 1. No Poverty 2. Zero Hunger 3. Good Health and Well-Being 6. Clean Water and Sanitation 7. Affordable and Clean Energy 8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 10. Reduced Inequalities 11. Sustainable Cities and Communities 12. Responsible Consumption and Production 13. Climate Action 17. Partnership for the Goals Field of Science 5. Social Sciences 5.2 Economics and business TORCH Thematic Line/Area 4. Big Data, Artificial Intelligence4.1. Big Data Other TORCH Thematic Areas 1.1. Food 1.3. Life & Health 2.2. Environment 2.3. Climate Change 3.1. Inequality 3.2. Economic Growth 3.3. Governance 4.2. Artificial Intelligence ORCID 0000-0001-7653-8710 Scopus Author ID 000000017653871 Experience in Research Projects European Projects Yes Role Team Member Programmes Other National Projects No Teaching expertise Teaching Keywords Service design Programming Data base management Teaching Experience More than 15 years