Personal and Academic Details Email address k.merfeld@uu.nl University & department Universiteit UtrechtFaculty of Law, Economics and GovernanceSchool of Economics Position Assistant Professor Research Profile Descriptor R2: Recognised researcher Institutional webpage https://www.uu.nl/staff/KMerfeld Research Expertise & Interests Research Keywords Marketing Nature-based solutions Sharing Economy UN SDGs 11. Sustainable Cities and Communities 12. Responsible Consumption and Production Field of Science 5. Social Sciences 5.2 Economics and business TORCH Thematic Line/Area 2. Biodiversity, Environment, Climate Change2.2. Environment Other TORCH Thematic Areas 2.1. Biodiversity ORCID 0000-0002-5324-213X Google Scholar GS Profile Experience in Research Projects European Projects Yes Role Team Member Programmes Horizon Europe (or H2020 and FP7) National Projects Yes Role WP Leader (or alike) Teaching expertise Teaching Keywords Marketing Platform Economy Sustainability Marketing Services Marketing Teaching Experience 7-15 years